Visit Wales declared 2016 the ‘Year of Adventure’. It was a year jam-packed with adrenaline sports like coasteering, riding 100mph zip wires and mountain biking.
For the more tame, Visit Wales wanted to make Wales a ‘place where you can stretch yourself – mentally, physically and culturally’. The Year of Adventure also included wildlife watching, culinary adventures and experiencing cultural events and festivals.
Geocaching, a treasure hunt using GPS, became an outdoor adventure phenomenon the whole family could enjoy, taking them on unexpected journeys throughout the country. While country lovers explored the rolling borderland of Offa’s Dyke Path to the Snowdonia and Brecon Beacons National Parks. Wildlife watchers revelled at dolphins in Cardigan Bay and witnessed endangered red kites soar above them. Foodies were well catered for too and plenty of culinary adventures were had from tasting cockles in Penclawdd to oysters in Anglesey.
Wales’ many opportunities for adventure needed to be shouted about. An ingenious way of doing this was through Visit Wales’ giant EPIC mirror letters – they travelled the country this summer, stopping at the most breath-taking spots – it’s aim to draw attention to some of Wales’ most spectacular places. Sioned and Sam, part of our very own Rarebits team, experienced the remarkable sight – Sam while it was within our Capital’s castle and Sioned witnessed the EPIC sign as a stunning backdrop to the UK Red Bull Cliff Diving World series in Abereiddy in Pembrokeshire.
Sam – “The EPIC art installation at Cardiff Castle commissioned by Visit Wales was truly spectacular! The giant mirrored letters forming the word EPIC certainly promoted Wales as an Adventure destination.”
Sioned – “This event completely personified #findyourepic. Not only were there world class divers competing at this epic location but during the day I saw groups coasteering nearby as well as spectators kayaking across the bay to watch the divers”.
Adventure came in all shapes and sizes in 2016 – where did you find yours? Did you find your inner Tarzan on a zip wire? Did you ride horseback through the surf? Share your EPIC adventures with us using #RarebitsOnTour.